Fourteen sendable email templates and five tools we'd otherwise walk you through on a call. Take them, use them on your own account, send them to whoever handles your email. There is no form in front of any of it.
Real table-based HTML with your brand name and colour applied. Download or copy straight into Klaviyo.
Account grader, retainer payback, frequency planner, pop-up builder and a subject line tester.
Tick what sounds like your account and get the work back in the order we'd actually do it.
Six built around a message type, and the winning design for each of the eight D2C segments — the same ones broken down on the main site. Real table-based HTML with inline styles — the kind that survives Outlook and pastes straight into Klaviyo, Mailchimp or Shopify Email. Put your brand name in, pick an accent, download the file. No signup, no watermark, yours to edit.
Type one of yours. We check it the way a crowded Gmail promotions tab does — truncation point, spam triggers, curiosity, and whether it survives a phone screen.
Nothing here needs your Klaviyo login and nothing asks for your email. Use them, screenshot them, take them to whoever you're already working with.
Twelve checks across the four things that decide whether a retention channel earns its keep. Be honest — the grade is only useful if the input is.
Grading is deliberately blunt: each check is worth the same, because in practice a missing post-purchase flow costs about as much as broken authentication.
The calculator higher up shows the revenue gap. This one takes the cost and the margin out of it, so you're looking at profit rather than a headline number.
Assumes a straight ramp to the 40% benchmark over the months you set, and counts only gross profit — not revenue. If the break-even lift looks easy, that's the honest reason to hire someone. If it doesn't, don't.
Frequency is the lever most brands are too scared to pull and the one that moves revenue fastest — right up until it doesn't. Here's where the line sits for a list your size.
The month below is the recommended plan, not your current one.
The signup form is the cheapest lever on this list and the one most brands set once and forget. Change the shape of it and watch the estimate move.
Ranges come from published DTC pop-up benchmarks, not a model of your store. Treat the direction as real and the decimal places as decoration.
Pick everything that sounds like your account. No email required — the answer appears right here.
The tools work off benchmarks. Thirty minutes in your actual account gets you the real numbers — the three flows costing you most, and the notes to keep whether or not you hire us.
Ecommerce brands only · Klaviyo, Shopify, Omnisend · no long contracts